“I don’t get it.”
There’s usually a point when you meet someone where the you’ll get asked what is it that you do. I work in paper. To many of you this is not news, it’s not particularly special but it’s interesting if you’re into paper, inks, writing and art. But to others working in paper mind as well be herbal medicine. You’ll get the typical responses you would assume – “people still use paper?” or “why?” and, “I don’t get it.”
I don’t feel any way toward these questions being asked. For this current generation it’s all about digital devices and touch screen. I get it. I am it. But I also understand the power and creativity that paper and pen can provide. I found that out when I started working with paper. Now admittedly I am spoiled in this regard because I am surrounded by some of the best paper in the world. But I know that there’s all of you out there who also love paper, love inks, love writing and creating. Do you remember when and why you believe in the power of paper? In this digital age, why paper?