Rhodia is celebrating its 80th birthday! Take a look at the video below for a behind the scenes look at the Rhodia factory. See below the video for an English translation of the French.
Here is the newest Rhodia product, with its white color and metallic logo – offering a nod of recognition to the technology (cell phones) of today. For 80 years, the Rhodia brand has stood resilient- watching change after change in the way people communicate with one another, proving that nothing beats a great pad of paper.
Geraldine Muller product manager: “The Rhodia pad is timeless. – which is the way Rhodia founders wanted it from the beginning. The Rhodia logo and characteristics have remained the same. The only changes have been the introduction of the black cover in 2007 and now this year in white for its 80th birthday with a silver logo. It is a sort of wink to the digital with whom it gets along very well.”
40 people at the plant have produced 10 millions pads, and other than the color of the cover, the pads have not really changed since 1934 when two brothers from Lyon started with this simple orange pad with 80 sheets, and 80g paper, staple bound at top, To this day, it remains 100% made in France.
Patrick Sartre, plant manager: “We have both the people formed and ‘faithful’ to the company as well as the tools specialized for this product. With this winning combination there is no need to move away in order to stay abreast of the competition.”
Finally the 5000 tons of paper we use are guaranteed to protect the environment and the socio-conomic role of the forests. Knowing that 11% of forests are harvested for paper, it is a very respectable accomplishment.