I found this sign at a local antique co-op and couldn’t stop giggling because what on EARTH does disco dancing have to do with fountain pens? What an interesting marketing idea! I would love to know how many people sent away for this book and whether or not the book helped them to improve their dance moves. (Or writing ability!)
After a little digging, it appears as though the book dates from 1965 and includes dances such as “The Watusi” and “The Hitch-Hiker.” What, no “Hustle?” Additional images of the pen packaging can be found here.