Because it sure does for me. Where else can you get instant feedback from people you trust about what movie to watch, car to buy, the best vacation spots… This is called “Peervertising” – marketing influenced by your peers. As a long time contributor to the Fountain Pen Network, I know that forum in particular has been extremely helpful in my finding products to feed my art supply/paper/pen addiction. I mean hobby.
As specialty stores are becoming harder and harder to come by, many people like me are having to shop online to find new and replacement products. As the cost of postage continues to rise, it’s not uncommon to have to add $10 to the cost of a $8 item to have the luxury of being able to buy that item at all. (If it’s not something you can buy locally.) The ability to quickly receive feedback on any given item from my peers on sites like Facebook and Twitter is priceless. I can’t tell you how many times someone saved me time or money because I posted a comment along the lines of, “What do you think of…”
What say you? Do you share your own buying experiences online and in turn, rely on your friends and family for help in finding products or services that are right for you?