Friday, January 11th, 2008

Rhodia presence in the Middle East


Burj Al Arab

UAE – Rhodia, the French corporate stationary brand, was recently presented in a duty free concept format at the Middle East Exclusive (MEE) in Dubai last month.

A representative from the local distributor, Enthusm’s Pradeep Parmar reported that key buyers from all the duty free operators in the region appreciated the concept and confirmed their interest in testing the range at their operations. Rhodia is known as a cult brand for notepads, pad holders, meeting books and other paper products.

Travellers in the Middle East will soon see the Rhodia range at the duty frees and will be able to buy for their personal use or gift. This range for now will be exclusively available only at the duty frees in the UAE.

Read the full story at Business Intelligence Middle East

Photo by Altaf Hussein/stock.xchng. All rights reserved.

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