I first discovered this wonderful little orange notebook back in 2003 when I was watching one of my favorite shows, Good Eats. The host, Alton Brown, was writing a grocery list on a Rhodia notepad. It didn’t process with me, until a year later when I attended college at Indiana University in Bloomington, IN. There is a WONDERFUL store there called T.I.S. that sells textbooks, college apparel, and office supplies. Yes, a plethora of pens, pencils, and paper.
One shelf had a shoddy little orange display. Though it was in disrepair, the orange-ness and the stylized European look lended itself to hipness and — what immediately attracts me to almost any consumer product — a cult following. That episode of Good Eats sprung into my mind, and I realized: if my hero Alton Brown has one, by gum — I need one too.
Andy Welfle writes a review at Pencil Things
See also his review of the Rhodia signature pencil here
A full catalogue of their Rhodia products is here.