Friday, April 20th, 2007

Dan Kennedy Solves your problems with paper


From: Dana Christiansen
To: Dan Kennedy (Paper Expert)
Subject: My Problem with Paper

Dear Dan:

I love Rhodia notepads. They come in perfect sizes for phone messages, grocery lists, and meeting notes. They have a bright orange cover. They make me feel exceptional, equipped with the finest tool for the job at hand. So what’s the problem? Simply this: I love my Rhodia pads so much that I covet my pads, I hoard them. I think I’m more in love with the idea of Rhodia pads than their actual use. So I hardly ever actually use what I truly love.

Can you help?

– Dana


Dana, I love the fact that you’ve included your phone number in your e-mail to me. I don’t think you realize how close you are, right now, to me calling your house at 3:10 a.m. so that somebody there can talk me down after watching this HBO thing. Actually, let’s just assume I’ll wind wind up calling you in the next hour, and we’ll address your problem when I call. Also, I am stunned to see that in their catalog, Rhodia describes their line of notepads in terms that, in a chilling coincidence, would also serve as a fitting summary of my career thus far: “A favorite with artists, designers, and even scientists, this little square has something of a cult following.”

All right, I’ll give you a ring when I’m done going through these other letters.

– Dan


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