In their blog, Penguin calls it YourSpace. Buy the book, design your front cover, and submit your masterpiece online. Or buy the book, design the front cover, give as gift to friends.
Whatever you do, they’ve made a new twist in keeping the reissued classics alive in the shelves against a formidable sea of bestsellers.
The first six classics: Dostoyevsky’s Crime and Punishment, Jane Austen’s Emma, The Brothers Grimm’s Magic Tales, Marcus Aurelius’ Meditations, Virgina Woolf’s The Waves, and Oscar Wilde’s The Picture of Dorian Gray, are all printed on a blank art paper cover stock friendly to pencil, watercolor and other art media.
There’s a Flickr gallery for the submitted artworks so far.
Meanwhile, let’s see how the professionals do it in the limited edition Designer Classics.